Expert Interview: Systemizing Your Expertise and Creating Your Signature System

Do you wish you weren’t creating programs from scratch every time you get a new client inquiry? Christine Parma has helped renowned experts the world-over package their expertise and market their brilliance.

In this conversation, we talk about the process by which you can figure out your system and develop a repeatable program to offer your unique genius.

Help your clients get from the problem they’re in to where they want to be.

Watch the training video here. 

Expert Interview: Jenny Fenig on Finding Your Tribe

I knew I wanted to bring Jenny Fenig into PITCH School because she is as much an expert in marketing as she is in coaching. She’s founder of the Get Gutsy coaching program and has built a tribe of many tens-of-thousands. She knows what she’s doing, fostering the growth of light-workers the world-over.

What I really wanted Jenny to enlighten us on were topics like:

How she runs an uber-successful coaching business while bridging the spiritual with the tactical
How she communicates the esoteric most effectively, while not losing people in the process
How she’s managed to build a super loyal tribe, finding people who embrace her message
How she stays super productive!

Find a link to Jenny’s Spiritual Business Leadership Mindmap, here.

And enjoy our conversation…

Media List Template

One of the most exciting ways to plan is to start building your media list. Use this GoogleSheet (be certain to “make a copy” and save it to your drive so you don’t lose your work) to start brainstorming where you’d like to be featured. As you’re brainstorming outlets, think about your answer to this question: “What can I teach this audience?” so you can come up with a unique spin on your expertise relevant to the audience to which you’ll be speaking.

Get your media list template here.

How to Publicize Your Next Launch

A product launch is a great impetus for publicity. It’s actual news. There is something actually happening. It’s time sensitive and relevant. There is some planning you must do to time your publicity with your launch and some specific tactics that will work better than others for the run-up to your launch. Watch this training and get a clear understanding of how to plan publicity to get the word out about your launch and the best tactics for what you’re launching.

There is nothing worse, though, than launching something, and hearing crickets. There is some planning you must do to time your publicity with your launch and some specific tactics that will work better than others for the run-up to your launch. Watch this training and get a clear understanding of how to plan publicity to get the word out about your launch and the best tactics for what you’re launching.

So, here’s a training on how to publicize your launch.

There is some planning you must do to time your publicity with your launch and some specific tactics that will work better than others for the run-up to your launch. Watch this training and get a clear understanding of how to plan publicity to get the word out about your launch and the best tactics for what you’re launching.

Guest Expert: Stacey Harris on Using Social Media to Publicize Your Publicity

The head rock star of Hit the Mic Backstage — help business owners keep up with social media marketing while leaving the douchebaggary (her word! haha) behind. We got on the line to talk about: 

Some of the basics of social media: I asked her to tell us what she would advise if we were to “lay the foundation”

How social media and publicity dovetail: Using social media to give even more visibility to your media placements — particularly how to “publicize your publicity” on social media

How to be authentic in your social media outreach: Why it’s got to be about more than vanity metrics, the content on your profile is going to be your first impression when approaching people that way. Especially when you’re sharing what other media outlets have featured you.

Connecting with Journalists and Influencers: Social media is also a very effective way to connect with journalists and other influencers, so we could talk about how to make those connections, as well.

Social media as a publicity tactic all on its own: How to conquer your fear of putting yourself out there

Give us a watch, right here.