How to Publicize Your Next Launch

A product launch is a great impetus for publicity. It’s actual news. There is something actually happening. It’s time sensitive and relevant. There is some planning you must do to time your publicity with your launch and some specific tactics that will work better than others for the run-up to your launch. Watch this training and get a clear understanding of how to plan publicity to get the word out about your launch and the best tactics for what you’re launching.

There is nothing worse, though, than launching something, and hearing crickets. There is some planning you must do to time your publicity with your launch and some specific tactics that will work better than others for the run-up to your launch. Watch this training and get a clear understanding of how to plan publicity to get the word out about your launch and the best tactics for what you’re launching.

So, here’s a training on how to publicize your launch.

There is some planning you must do to time your publicity with your launch and some specific tactics that will work better than others for the run-up to your launch. Watch this training and get a clear understanding of how to plan publicity to get the word out about your launch and the best tactics for what you’re launching.

Press Release Template

Press releases are excellent to clearly articulate “hard news” coming out of your business. You’ve got a launch, you’re adding a new service, you have a new product coming on line, or maybe you’re hosting an event. These are all great reasons to draft a press release. Grab your template to do just there, right here. Then, when you distribute, remember to include the press release AFTER writing a personalized note telling the journalist or influencer why you’re sending the press release (why is this relevant to them, in particular?).

Great work! Can’t wait to see your name in lights!

Get the press release template.

 

Pitch Template Package

Get the 5 templates that will help you pitch print, television, radio and podcasts with confidence.

This simple guide will show you exactly what to write when approaching editors, producers, influencers, and podcasters to get featured, book interviews, and more, so you can start building relationships and securing media placements to promote your business.

One of our best-selling individual guides, this features templates for pitching television, radio, print, and podcasts to be interviewed or to write for outlets as a contributor.

Get the guide, here.

Come Up with Pitch Ideas that Get YESSED!

You’ll hear me say this over and over again. It’s the first thing to remember when reaching out to the media. “You’re not pitching yourself. You’re pitching an idea.” So where do these ideas come from? And which are viable and which are not. The fact is, you have lots of ideas already. You know that. This guide will help you hone them into “pitchable” ideas. Download this workbook for prompts to come up with ideas and guidance on how to find the hook to turn those ideas into pitches.

 

Get the guide.