You’ll hear me say this over and over again. It’s the first thing to remember when reaching out to the media. “You’re not pitching yourself. You’re pitching an idea.” So where do these ideas come from? And which are viable and which are not. The fact is, you have lots of ideas already. You know that. This guide will help you hone them into “pitchable” ideas. Download this workbook for prompts to come up with ideas and guidance on how to find the hook to turn those ideas into pitches.