Go From Best-Kept Secret to

Go-To Expert

Becoming known and making connections just got easier...

Does this sound familiar?

You’ve “built it” but “they haven’t come... You have stellar credentials, deep training, excellent experience, a gorgeous website...but clients just aren’t showing up

Not enough people know what you do...You’ve got a solid business, raving clients, yet “no one knows you" on a wider stage...you know you could serve more people if only you could reach them

You’re ready to uplevel and score some major features and interviews...you’re known in your space, but you’re ready to play with the big kids. Get more publicity for your book, get featured as an expert, be the go-to person in your field...the one who nabs the opportunities

Obscurity is not a good look on you!

If you've tried pitching yourself or your business and heard crickets you know just how frustrating it can be to go it alone, taking shots in the dark.

If you've looked into hiring a publicist then you know how expensive and scary it can be to empower someone else to tell your story.

This is why I've created PITCH School

PITCH School clients have been featured in these outlets and more...

Want to go there? 

The opportunities for great visibility, excellent media coverage, and valuable connections are not reserved for select insiders. 

You can create mutually beneficial relationships with influencers.

You can build a groundswell of visibility and support.

You can be the one your colleagues turn to and whisper, "How did you nab that interview?"

You can get the media to say yes! 

"Amanda Berlin is amazing when it comes to teaching you how to write these materials. She has such vast experience, but teaches it in an understandable way."

Dawn K. Gibson, LCSW, Mind-Body Coach for Moms

You can cultivate relationships and create opportunities, yourself!

Which result in: 

>> Becoming a go-to expert and trusted authority in your space

>> Increased confidence from prospective clients

>> The feeling of being fully expressed and sharing your gifts 

>> Connection with people who really need you

>> Illuminating philosophies and concepts you know change lives​

>> ...more opportunities to speak, teach, and spread your message​

PITCH School is your essential resource for creating your brand story, planning your media strategy, executing successful media pitches, and showing up confidently in interviews and on the page.

The PATH to Publicity Success

The definitive guide to the process you need to follow to secure the visibility you desire, from the foundational elements you need to have in place to the baseline skill set for reaching out all kinds of media and making the most of your opportunities.

Monthly Strategy Calls

Right now, every new member will secure a monthly 15 minute strategy call with me...#AMA about publicity or content.

Direct Feedback

Personalized review of your pitches and written materials so you can send or post with confidence.

Template and Guides

Kiss uncertainty goodbye with templates that guide you in exactly what to write and consistently updated content-writing guides.

In-Depth Trainings

Trainings to tackle every kind of publicity initiative you will need in business from events to launches to ongoing awareness-raising

Guest Experts

Learn best practices in social media, blogging, course development, book publishing, and more, with prolific guest experts.

Supportive Community

Get best practices, advice, feedback, opportunities, and contacts from a growing community of motivated entrepreneurs, small businesses, and startups

"The support I received from Amanda was astonishing."

- Diane Diaz (Owner, Canvas Nail Studio)

PITCH School is perfect for you if...

You wish you knew the right thing to do at the right moment to get yourself and your business the attention you deserve...

​You have a new book, a course, an event, a new product, a launch and you are ready to finally make a splash!

You want to become the go-to expert in your space -- the contributor podcasters, bloggers, editors, and influencers NEED to connect with.

You want to create stories and messages that resonate with the right people on a deep level to inspire action and uplevel your business. 

Need to write content that sounds like you, comes out on the page the way you hear it in your head, and inspires the right people to nod in agreement and get in touch

Want to create a platform that inspires confidence and showcases what's best about your business, product, or philosophy

Need to get over your fear of “putting yourself out there” with a solid publicity and content strategy and materials that guide you without you having to do all the heavy lifting

Banish the “Field of Dreams” phenomenon…You’ve built it, but they HAVEN’T come…

Here's What it Looks Like inside PITCH School:

Monthly #AMA Publicity and Content Strategy Calls

Your publicity needs will change, regularly. 

This is the best way I can imagine serving you. I strategized on the spot with clients everyday in my corporate job...I'm really good at getting to actionable direction quickly. Founding members of PITCH School get one 15-minute one-on-one strategy call with me each month. 

Banish Blank Page Anxiety w/ Content and Pitch Templates + Guides

You will never have to go up against the blank page or the blinking cursor of [creative] death.

We have you covered when it comes to writing every kind of pitch and the content you need to build a successful business foundation online.

Dedicated Course Library for Specific Publicity Needs

Book Publicity...Product Launch...Course Launch...Event Publicity...Ongoing Awareness-Raising...and more...

The whole reason we are a membership site -- we can support you with whatever your publicity needs are in whatever season you are in your business. Find dedicated courses for every type of publicity initiative.

Expert Trainings in Creating a Publicity-Worthy Business

Write a book, transform your blog, shoot a video series, plan events, create a course, build a challenge...

Aligning with the most respected and prolific industry experts, we bring you dedicated trainings every month to help you create initiatives, experiences, products, and assets works publicizing.

Set the Foundation for Strong Publicity

Access to the definitive foundational six-lesson course in generating publicity 

From story, to media list, to ideas, to angles, to expertise, to preparation, to conversion, the PITCH School: Foundational Course is an easy-to-implement baseline to start your publicity efforts.

Silvia Solis

"My first guest post resulted in 1.6K likes, which means it was seen by so many more..." 

I had no idea where to start writing pitches. Amanda's guidance works!

- Silvia Solis (Relationship Coach)
Silvia Solis

"If you're thinking about working with Amanda, run, don't walk!"

- Tracy Matthews (Co-Founder, Chief Visionary Officer, Flourish and Thrive Academy)

A Note from Amanda:

There is nothing I love more working with people like you -- someone who has a passion-built business -- and coming up with innovative ways for you to reach the people who need you.

I joke that I am now using my powers for good (after spending 12 years in the corporate world wielding the powers of publicity for big pharma and consumer products companies) but that's what it really feels like -- publicity strategy, spin, is my super-power.

I can help you feel energized and prepared to put yourself out there. There is magic that can come of this partnership. 

​Raise your profile. Inspire credibility. Take a stand for your brand. There are people out there who need you, and it's up to you to let them know how to find you. Let's do this.

What You Get...

Monthly #AMA Publicity Strategy and Content Writing Calls

Access to a library of template and guides to help you strategize and write brand story, key messages, talking points, web content, pitches, and more...

A course library of conversational trainings with experts in online business to help you brainstorm and create new aspects of your business to publicize

Access to dedicated courses that teach you how to publicize any initiative you implement in your business, from your book launch to your product launch to an in-person event to building ongoing awareness and a groundswell of interest

A course to guide you in all the fundamentals of publicity from story to messages to media lists to media training and conversion

Join PITCH Sc​​​​hool Today:

MONTHLY Membership


Includes a 15 min flash brainstorming session


What if I'm starting at square one in my business and with my message, is PITCH School for me?

In which formats is the content delivered and how often is new content posted? 

What if I'm a PR pro, content writer, or marketing expert; can I still join PITCH School? 

Is the content released over time or is it all there right now? 

What if I don't totally LOVE PITCH School? 

What if I have a question that's not answered here?

Silvia Solis

"Building my business quickly and effectively was possible through partnering with Amanda and leveraging her smart, thoughtful and powerful communication skills.”" 

- Traci Altman (tracialtman.com)

Exclusive Access for PITCH School Members: 

Templates, story angles, and examples of pitches that have worked in every type of media


The foundational course that features lessons in crafting your story, honing your message, media training yourself...and more...

Get in on PITCH School now if you want to...

Feel seen and heard and understood for what you can bring to prospective clients

Raise your profile

Clarify your message and speak about what you do with confidence​

Create mutually beneficial relationships with influencers

See your name in "lights"

Get the media to say YES!

Be the go-to expert in your industry

Get people talking..."I'm seeing your name pop up all over the place!"


Try us for 30 days and if you aren't happy with the support and resources inside PITCH School Member Academy, we'll cancel your membership.

MONTHLY Membership


Includes a 15 min flash brainstorming session

(c) 2018 The ABerlin Agency, Inc.