You have a vision. You have a mission. You know what you’re doing. But your website — even the way you talk about yourself in conversation sometimes — doesn’t accurately convey what’s possible when someone works with you.
You know you come off great in person, but writing doesn’t come easily.
You know that if you could get your message straight, your business would thrive.
You know that if you had the right copy, your schedule could fill up.
You know you have to “put yourself out there” but you aren’t sure where to begin.
There are all those little details on your site that you promised yourself you’d write eventually.
Well, the time is now.
Create Content That Connects is a copywriting course that will help you:
- Connect with the people who need you.
- Craft a compelling story people will literally buy into
- Develop programs and services you’re beyond excited to pitch
- Become a source of valuable information and insight as a “thought leader”
- Finally finish the fine print and call-to-action copy on your site
- Systemize your communication and marketing efforts
- Implement public relations, publicity and marketing tactics that actually work
Create Content that Connects is a comprehensive course in writing strategic content to support your service-based business.
It’s a roadmap to consistently streamline authentic signature content to help you get your name out there and get clients.
This curriculum was designed specially to provide you with the essential elements of a successful communication strategy that connects you with the audience you want to serve.
This is different than other trainings because you get:
You’ll learn concepts. But, you will learn why they are effective and how to put them to work for you.
Narrated video, slides, worksheets, checklists, roadmaps and step-by-step direction on implementing essential tactics to the best possible impact in your business.
Grab-and-go guides, best practices from people who are doing strategic content exceptionally well, ideas and writing prompts for you to steal and implement immediately
Solutions built to let your own style shine through. Above all, be authentic
Why should you trust me?
Hi, I’m Amanda Berlin. I have major communication street cred and a preternatural ability helping anybody spin a message to create a compelling story that connects with an audience.
For a decade, I wrote pitches for large companies, worked with celebrities and lesser known spokespeople like doctors or mommy bloggers. Examples of clients and people I’ve worked with:
Corporate clients came to me with a spokesperson, a product and some message points. I was tasked with taking those elements and creating a story that had to garner appearances on TV and radio. Stories I wrote secured coverage on nearly every local television outlet in the country and every national cable and network morning show, at one time or another.
My day-to-day in this niche of PR is exactly what every last entrepreneur is tasked with doing when marketing their business. Take a spokesperson (themselves) and a message (their business or product) and create a story that connects with an audience.
I’ve helped entrepreneurs chart marked improvements in the size of their lists, client base and revenue, and the engagement of their prospective clients on social media by way of developing a unique voice, signature content and methods for getting it all done. I know what it takes to create content that connects. I can help you increase your communication confidence, write copy that makes you proud, and share ideas that change people’s lives.
Here’s the process: In six modules delivered weekly, with narrated slideshows, downloadable PDF worksheets, checklists and guides, we cover the following:
Module 1: Master Your Story
After analyzing hundreds of effective About pages, we dissected the format and content and created a tutorial with five worksheets, 30+ prompts to help you home in on all the important details of your life, your work and your business. Then we provide structure so you can compile all your thoughts into one powerful piece of content.
By the time you’re finished with Module 1 you’ll have copy for a compelling About page, a new way to describe what you do in conversation, and the through line of your experience that shows you’re perfect to do what you’re doing today.
Learn how to:
- Avoid common mistakes you make when you talk about yourself
- Identify key elements of a masterful personal narrative, from your personal to professional past to what you’re doing today
- Spin your experience and edit yourself
- Understand what your About page should communicate and how to write that page so it honors your journey and serves your clients and your business
Module 2: Package Your Services
What does your prospective client need to know about your services in order to get excited about working with you?
We help you understand what your audience wants and needs to hear about what they get when they sign on to work with you. With that insight you can then adapt your offerings and write your services page. We guide you through both.
- Why you need to create a suite of offerings
- What your offerings should include
- How to write your offerings for your website and sales materials
Module 3: What to Write About on Your Blog
Blogging is not what it used to be. Your blog is the mouthpiece for your business. Do you know how to use it to position yourself as a thought leader? Do you know how to write to really show your expertise?
Blogging effectively, and getting your words out there into the world, creates a pattern of consumption and encourages reciprocity. You are an expert. You have something valuable to contribute. Sharing your ideas will help your business.
Learn how to:
- Generate ideas. Never fall victim to blank page anxiety again
- This module includes more than 25 prompts to elicit more than a year’s worth of article content
- Beyond ideas; making your articles super relevant to your unique audience.
Module 4: Birthing an Article
Here’s where you learn what to do with all those ideas you just came up with. The first step is finding the hook; and it’s not that big wooden thing they use to drag you off stage if your skit is bombing at the talent show. The hook makes your ideas relevant to your audience. Learn how to develop it, how to make an idea into an article, and how to write a blog post in under 40 minutes.
- A formula by which you can develop any idea into a valuable piece of editorial content
- A quick go-to structure for your pieces
- Tips and tricks for writing, and advice on essential inclusions — the must have add-ons that encourage engagement and keep your people coming back for more
Module 5: The Copy You Never Think About
How do you get people to actually click the call-to-action buttons on your site? What do they need to know about privacy and terms and conditions and what’s the best way to let them know that they encountered a useless link — that “404” copy?
You know, the copy you encounter all the time but have never thought about strategizing. In this module we offer quick spins on creating impactful and straightforward copy.
- The eight things your terms and conditions should cover
- How to talk about privacy. You need to pay attention to this, especially if you monitor your analytics
- How to use a broken or misspelled
- URL to your advantage Essential tactics to make those “sign-up” buttons on your site irresistible
Module 6: Article Launch Plan
You’ve done all the hard work of creating content that will truly serve your audience and the people you want to help. Now it’s time to get your words out there into the world.
In this module we’ll provide you with a step-by-step launch plan for all the content you write, including a newsletter strategy and a plan that will prevent social media from sucking your soul. You’ll never waste time on social media (unless you choose to) because you’ll have direction when you sign on and a clear vision of the kind of content you will want to post.
Learn how to:
- Write your newsletter to encourage traffic back to your website
- Perpetuate interest in your content
- Come up with content to post on social media
- Time and “tone” your outreach to build anticipation for your content
There’s a way to elicit the best raves from your star clients. In this bonus, we give you the script. In this PDF reference sheet, we offer you ways to phrase the request and questions to ask to draw out the best possible praise.
In an effort to actually get good writing done, we want to figure out how your writing will happen so it’s not stressful and overwhelming. So in this video and PDF quiz, we help you bring the process down to earth, kick the “I can’t write” conversation to the curb, and get writing done so it doesn’t feel like torture.
Determine your “writing personality” with this proprietary quiz.
In pursuit of best practices, we’ve enlisted the insights of some spectacularly savvy and passionate service-based business owners. We approached these women because we believe they are on the cutting edge. They use content extremely well to strategically connect with their tribes and provide actionable, useful advice and content.
Experts featured in this Q&A themed e-book include Stacey Harris, Erin Stutland, Jenny Shih and Lori Fields.
This full bonus module, complete with narrated slideshow and grab-and-go pitch copy, walks you through the full guest post pitch process. We talk about how to find outlets to pitch. Then we guide you through ideation and lead development so your idea will that work for that particular outlet. We show you how to write the pitch. We’ve even developed a grab-and-go swiss cheese pitch into which you can just drop your information. And then all you have to do is contact the editor, fearlessly.
If you’re ready to dive in and make a real commitment to your business, your community and yourself by create content that is truly valuable and of-service, come with me on this journey.
Get on the list to learn about the next opportunity to… Create Content That Connects.