Expert Interview: Systemizing Your Expertise and Creating Your Signature System

Do you wish you weren’t creating programs from scratch every time you get a new client inquiry? Christine Parma has helped renowned experts the world-over package their expertise and market their brilliance.

In this conversation, we talk about the process by which you can figure out your system and develop a repeatable program to offer your unique genius.

Help your clients get from the problem they’re in to where they want to be.

Watch the training video here. 

Expert Interview: Liz Lyons, Publish a Profitable Book

I wanted to interview Liz Lyons as part of PITCH School because we KNOW how powerful publishing can be to establishing credibility. Check out this interview to learn:

Why writing a book can support your business

How a writing a book can give you oodles of content to share

How a book enhances your reputation when pitching clients and pitching the media

Expert tips for getting started on the book-publishing journey

Ideas for publicizing a book once it’s written/published

Write the Perfect 3-Line Bio

How did you feel the last time someone asked you for your bio? Are you consistently reinventing the wheel and writing from scratch, or digging back through old emails to find the last one you crafted? Once and for all, write a great bio you can stick with, and tweak appropriately for opportunities when they arise. Download this template, along with examples of great short bios, after which you can model your own.

Download the template guide here.

Press Release Template

Press releases are excellent to clearly articulate “hard news” coming out of your business. You’ve got a launch, you’re adding a new service, you have a new product coming on line, or maybe you’re hosting an event. These are all great reasons to draft a press release. Grab your template to do just there, right here. Then, when you distribute, remember to include the press release AFTER writing a personalized note telling the journalist or influencer why you’re sending the press release (why is this relevant to them, in particular?).

Great work! Can’t wait to see your name in lights!

Get the press release template.


Article Template (for Service-Based Content)

Use this template as a scaffolding on which to hang your amazing article ideas. This will make generating content regularly much easier. Couple this with the download on coming up with ideas about which to write, and you’ve got a regular stream of content made in the shade.


Get the template.