Expert Interview: Systemizing Your Expertise and Creating Your Signature System

Do you wish you weren’t creating programs from scratch every time you get a new client inquiry? Christine Parma has helped renowned experts the world-over package their expertise and market their brilliance.

In this conversation, we talk about the process by which you can figure out your system and develop a repeatable program to offer your unique genius.

Help your clients get from the problem they’re in to where they want to be.

Watch the training video here. 

Expert Interview: Jenny Fenig on Finding Your Tribe

I knew I wanted to bring Jenny Fenig into PITCH School because she is as much an expert in marketing as she is in coaching. She’s founder of the Get Gutsy coaching program and has built a tribe of many tens-of-thousands. She knows what she’s doing, fostering the growth of light-workers the world-over.

What I really wanted Jenny to enlighten us on were topics like:

How she runs an uber-successful coaching business while bridging the spiritual with the tactical
How she communicates the esoteric most effectively, while not losing people in the process
How she’s managed to build a super loyal tribe, finding people who embrace her message
How she stays super productive!

Find a link to Jenny’s Spiritual Business Leadership Mindmap, here.

And enjoy our conversation…

Expert Interview: Liz Lyons, Publish a Profitable Book

I wanted to interview Liz Lyons as part of PITCH School because we KNOW how powerful publishing can be to establishing credibility. Check out this interview to learn:

Why writing a book can support your business

How a writing a book can give you oodles of content to share

How a book enhances your reputation when pitching clients and pitching the media

Expert tips for getting started on the book-publishing journey

Ideas for publicizing a book once it’s written/published

Media List Template

One of the most exciting ways to plan is to start building your media list. Use this GoogleSheet (be certain to “make a copy” and save it to your drive so you don’t lose your work) to start brainstorming where you’d like to be featured. As you’re brainstorming outlets, think about your answer to this question: “What can I teach this audience?” so you can come up with a unique spin on your expertise relevant to the audience to which you’ll be speaking.

Get your media list template here.