You're done back-burner-ing your own site
You've got to write this content
You've got to write it fast
You've got to write it right...
This training in executing an effective ABOUT Page will
help you create content that sounds and feels exactly how you want it to
Content you’re excited to share with the world
...prospective clients...potential mentors...the media...
With this workbook, template, and video guide you’ll be able to:
“Amanda Berlin is amazing when it comes to teaching you how to write these materials. She has such vast experience, yet manages to teach it in an understandable way.”
For more than 10 years, I have been helping brands from recognizable consumer products to passion-powered, heart-driven small businesses and entrepreneurs tell the story that compels their prospective clients to buy. I've distilled this process into a robust workbook of questions and prompts with a template to help you compose your website's most compelling page. You won't feel lost or overwhelmed because I'm right there to guide you by way of the narrated video tutorial that accompanies the workbook and template. Let me help you tell the story your prospective clients need to hear. Let's tell them why you are the answer to their prayers.
An insider rundown of ABOUT Page DOs and DON'Ts. Get a clear understanding of what your ABOUT Page has to do so you can include the right details and tell the right story to really move your target audience.
Include the RIGHT details and leave out the ones that matter less. Your story is what will create a relationship with your audience, but you need to craft that story strategically. I'll show you how.
It's not about you. Your ABOUT Page is about your business. I'll show you how to talk about your professional experience and the service or product you bring to your clients in the most strategically aligned way possible.
You'll do more than just brainstorm. I give you a proven template that will help you put the story of your life, experience, business and impact together in the most compelling way.